Pay Per Click Management Orlando
You may be familiar with some of the "sponsored links" programs offered by the major search engine providers. If not, the concept is simple. Companies compete for the highest ad placement in the sponsored listings section of the search engine result pages (SERPs) by bidding against each other for select keywords or keyword phases. You may have noticed the websites listed at the top of the page and identified by the word "Ad" in an outlined box. Each time someone clicks on one of these Pay Per Click ads, the owner of that website pays Google the amount of money they bid. That amount or "cost per click" (CPC) is deducted from the PPC campaign budget.
How PPC Differs from Other Online Strategies
Pay Per Click, or PPC, is an internet model in which advertisers pay a fee equal to the amount they bid each time a user clicks on their PPC advertisement. Strictly speaking, it is a direct way a company can buy visits, rather than attempting to earn the web traffic via organic SEO. When properly executed, pay per click advertising can produce top rankings for your company's website while providing almost instant gratification. Your ad can be ranked atop the search engine results page within minutes of opening your account.
What this means to you is that instead of your website earning organic listings over time you can simply pay for your online advertisement to be seen. As an advertiser, you get your message out and your website visitor has the information they need to make purchasing decisions. If you are using Google's AdWords, the most popular PPC option, your company's ad will be displayed in the Sponsored Links area to the top or right-hand side of the organic listings on the search engine results pages, or SERPs.
Starting A Pay Per Click Campaign
Every Pay Per Click campaign is unique but the most successful ones share similar characteristics, such as organizational design, structure, keyword research and ongoing site management. However, implementing a PPC campaign to launch your website or to relaunch a site redesign can be a bit tricky, especially for newcomers to Internet marketing. Pay Per Click campaigns are the easiest games to get into but are likely the hardest to win. Remember, the concept of bidding online for search terms is the product of the major search engines.
Pay per click advertising can be expensive. Similar to a Las Vegas casino, Google and Bing make it very easy to set up an account; and, if you don't know the game, they are ready to teach you how to play as you go. When you pay for a placement in the sponsored listings of a search engine's results page, every time someone clicks on your pay per click ad, your account is charged. If your company does not have an intelligent bidding strategy, you can waste your SEM budget very quickly. However, when properly managed, the costs involved can prove reasonable considering the visibility and targeted web traffic that your site receives.
Pay Per Click Winners and Losers
The concept of pay per click advertising and other types of paid inclusions opened the Internet's door and shaped the face of today's online marketing efforts. Like a casino game, a pay per click campaign typically has big winners and big losers. That means unless your company has online marketing expertise, it's probably wise to seek the advice of a search engine marketing professional rather than gamble on clicks.
A properly managed effort is a powerful tool for implementing branding and sales strategies. In fact, digital marketing research suggests that by having both organic rankings, as well as listings in sponsored links, you increase the credibility of your website. Pay per click advertising also allows your company to target a competitive keyword campaign, set conversion goals for your company, use analytics to track the results, and monitor the return on investment, or ROI. However, once you have your PPC account set up and running, there is still a lot of work, so be prepared to take full advantage of your spend for paid inclusions.
Paid Inclusions for Google AdWords and Bing Ads
You can use your Google AdWords or Bing Ads accounts to run a single campaign or manage dozens of campaigns simultaneously. For example, you may be running a routine campaign as well as implement a paid inclusion campaign (PPC) for a Holiday Sale Special. Within each pay per click campaign you have ad groups that let you specify your keyword lists for different marketing strategies at different times. A PPC specialist can help you identify areas for growth and improvement.
Let the professional staff at Orlando SEO World manage your PPC budget, write your killer ad copy, select the right keywords to attract your target traffic, establish effective bidding strategies, and help you meet your goals for conversions. Success in search engine marketing and aggressive Pay Per Click campaigns depends upon the accuracy of your data analysis and the effectiveness of the overall management of your pay per click campaigns. Call today for a FREE Website Analysis or speak directly with a search engine marketing professional about our Pay Per Click management services.
- "The Ultimate List of Marketing Statistics for 2018" HubSpot, 2018. https://www.hubspot.com/marketing-statistics