Optimized Website Redesign
Are you ready to abandon your company's existing website due to poor performance? That may not be necessary. Your company's website may just need a redesign that encompasses the latest methods for search engine optimization. Our optimized website redesign can greatly improve your chances that the search engines will locate your site, index your content and assign a high SERP rank.
Is Your Existing Website Search Engine Friendly?
All your company may need is an optimized website redesign that improves the balance between the user's needs and the current SEO requirements of the search engine algorithms. The structure of your website, your domain name, your navigational menus, your external linking strategy, your site's content, the accessibility of all your web pages and other technical requirements are factors that are critical to search engine optimization.
As you look at your existing website and consider a web site redesign, ask yourself these questions:
- Does your site appeal to your potential customers?
- Is your site's current design SEO friendly?
- What do you like about your competitor's websites?
- How well does your existing website represent your brand?
- Is your company's online presence prepared for success?
- What conversions do you want visitors to make?
- Does each of your web pages work toward a unified goal?
- Can you easily analyze your site's success and failures?
- Is your website mobile-friendly?
An effective website redesign allows search engines to determine the subject, or thematic relevancy, of your site and rank your website's content accordingly. By feeding the algorithms original content, your company's website may gain trust and rank as an authority for what you do.
Refresh Your Web Presence
An optimized website redesign offers a great opportunity for you to refresh your online presence. However, instead of thinking of a website redesign as a task for a graphic designer, focus your efforts on how your website's functions could better support your online marketing strategies. During and after a redesign, you should be adding vibrant content to your website, performing A/B testing for layout issues, and mining your collective data for new opportunities. Moreover, before you start a redesign, you should know your intended conversion rate.
Understanding how your web pages manage a conversion, and who your site is converting, will help you set realistic goals for your site's future conversion rate. This will also help you optimize key pages around important target keywords to allow data to drive the desired results. If you would like to know more about how to bolster your rankings through an optimized web design or website redesign, visit our section on Search Engine Optimization and learn how to determine what the spiders are looking for when they visit you online.
- "The Ultimate List of Marketing Statistics for 2018" HubSpot, 2018. https://www.hubspot.com/marketing-statistics